Few years Ago, SaferMom’s co founder was an intern at a small primary health centre, in a deprived area, which served over 12,000 pregnant mothers and newborns monthly. In few months working with Community health workers, traditional Birth Attendants, and Midwives in the ante natal care and immunization unit ,family planning department and Prevention of Mother-to-Child Transmission (PMTCT) of HIV/AIDs.
He realized a huge gap in health literacy, social and psychological support for mothers. Many mothers skipped antenatal care and immunization schedules. With an average of 400 mothers per day in health facilities, Nurses and health workers were unable to deliver individualized follow-up or quality feedback to their patients, and collecting meaningful data to understand mother’s core needs was nearly impossible therefore bringing there was a big barrier between health workers and mothers. The result was unpleasant. Many cases of maternal and neonatal mortalities were recorded due to avoidable complications.
Luckily, 90% of the mothers used mobile phone, SaferMom quickly envisioned a world were simple mobile phone can be used to bridge the this gap which later birth “SaferMom”.